The Belemont Shore INN

Y & People Communication Branding Portfolio

The Waverly Hotel

Presenting details from our Identity Design work for The Waverly, a boutique hotel in Tennessee.

The logo mark is derived from the alphabet W and is given a signature-like, flowy, ribbon-y treatment that adds ease and elegance. The form is thoughtfully designed in a way that it follows a fluid trajectory and gives the identity a modern look and feel.

The Waverly Hotel Logo - Y & People Communication Branding Portfolio  Picture15 - Y & People Communication Branding Portfolio  Picture1 - Y & People Communication Branding Portfolio

The Belmont Shore Inn

Branding Work for The Belmont Shore Inn, California.

The flowy font in the logo represents the relaxed, beach vibe of the hotel. The idea behind the design is to fuse beach bohemian style with elegance.

The Belmont Shore Inn Logo - Y & People Communication Branding Portfolio  Picture26 - Y & People Communication Branding Portfolio  Picture21 - Y & People Communication Branding Portfolio

Picture19 - Y & People Communication Branding Portfolio  Picture20 1 - Y & People Communication Branding Portfolio  Picture24 - Y & People Communication Branding Portfolio


Displaying Branding Work for a US based Sports & Entertainment brand The Lone Star Axe Throwing. Keeping in mind the masculine premise of cowboy culture, a the branding reflected a lot of rough and raw edges, glimpse of rodeo culture and inspired by old American western cinema.

Lonestar Logo - Y & People Communication Branding Portfolio  Picture4 - Y & People Communication Branding Portfolio  Picture3 - Y & People Communication Branding Portfolio

Banner Image

Let’s talk about Social Media Marketing Strategy

-By Business Strategist Dr. Rara H. Jeon, Y&PEOPLE (

Would anyone like to share why social media is important?

There is no doubt that Social Media Marketing has become significant in today’s world.

Through Social Media, we can speak to multiple people at once while building and enhancing our brand – our personal brand and our organizational brand.

But who has the time to create content and post it on social media platforms?

Many small business owners have multiple jobsto tend to every day due to the lack of human resources. Guess what?

If you’re repeating the same routine day after day at the expense of your social media marketing, your business will stagnate and its growth will suffer. Today’s successful companies continuously engage in active social media marketing.

We are here to help those business owners who do not have the time to create and post content by themselves.

I highly recommendto business owners that they do what they do best and focus on their business projects rather than spend time trying to create and post content.

Those who don’t have time, energy, and expertise to create their own social media contentcan hire us or another digital marketing agency to work for you. It would be a much more efficient and effective use of your resources.

Here is another point.

Posting in and of itself is not necessarily a strong marketing strategy. One needs to build a specific and compelling ongoing content strategy first and be able to implement it effectively.

For instance, people grow irritated of being bombarded with Advertising on social media. How often have you been watching a Youtube video that was interrupted with a commercial right at a significant moment in your viewing? Frustrating, isn’t it? Think your irritation will subside enough for you to purchase that product or service? I doubt it.

Yet, many companies continue to use social media platforms in that noxious manner to advertise their product and services when, in fact, they are poisoning their own brand.

Once a while it might be okay, but it’s not a good idea to talk about your company product and service every single time.

Instead, it would be much better to construct a story with content that people might want to hear and be interested in. If you watched the Superbowl commercials, you will have noticed that the great commercials rarely even mention the product verbally. Often, they just show a logo.

This is the reason why most professionals in the social media field say that social media is about sharing information or telling a story.

In order to increase subscribers and followers for your businesses, you should know what kind of information you are able to share with them.

Once you have an idea, you should create and design the content that excites others.

I highly encourage you to create videos rather than just static images.

People are more likely to be engaged by video rather than text and images.

If you have enough followers, you can gradually promote your product and services to them.

We need to narrow down our potential customers through the social media to develop your business.